Stillform: A Dichotomy Between Restraint and Rebellion

Stillform is a Generative AI campaign built around contrast. Inspired by Jil Sander’s legacy as a German minimalist and the raw energy of Berlin nightlife, this story lives in the tension between composure and unforeseen chaos. At the center is a man caught between both worlds - stoic, refined, but never static. He’s the kind of person you’d notice in line at Berghain at 4AM: not because he’s loud, but because he’s intentional with his taste and that taste translates itself to the clothing he wears. Everything about him is considered. He moves with purpose, speaks when needed, and dresses not to be seen, but to be felt.

A Controlled Descent from Daylight into Dusk

Every detail was directed with care. Using a combination of tailored prompting, visual intuition, and Generative Fill in Photoshop, I built each frame as a narrative progression; like watching the sun go down in real time. The textures of the garments were chosen to evoke feeling: cracked leather that can be felt, structured fabric that reveals a toned body underneath, translucent boots that catch the last light of day. Shadows were sculpted to follow him as the day slips into evening. You don’t just scroll through this campaign - you follow him. As the clothing darkens, so does the tone. And by the end, he isn’t waiting to be seen; he’s already arrived - embracing the stillness of the night as his final form.